Brand esSense: Using Sense, Symbol and Story to Design Brand Identity, by Neil Gains This new book shows marketers how to incorporate both sensory experiences and storytelling to connect emotionally to customers.
BRAND sense: Sensory Secrets Behind the Stuff We Buy, by Martin Lindstrom Mr. Lindstrom's partner and CEO of BrandSense Agency, Simon Harrop spoke at ScentWorld 2011 and will be giving a sensory branding workshop at ScentWorld 2014
Customer Sense: How the 5 Senses Influence Buying Behavior, by Dr. Aradhna Krishna, speaker at ScentWorld 2014
Sensory Marketing: Research on the Sensuality of Products, by Dr. Aradhna Krishna, speaker at ScentWorld 2014. Dr. Maureen Morrin, a ScentWorld 2013 speaker also contributed.
What the Nose Knows: The Science of Scent in Everyday Life, by Dr. Avery Gilbert, ScentWorld 2014
The Right Sensory Mix: Targeting Consumer Product Development Scientifically, by Prof. Diana Derval, speaker at ScentWorld 2013
Wait Marketing: Is it the Right Moment?, by Prof. Diana Derval, speaker at ScentWorld 2013
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience, by Jim Joseph, speaker at ScentWorld 2013
Scentsational Weight Loss: At Last a New Easy Natural Way To Control Your Appetite, by Dr. Alan Hirsch, speaker at ScentWorld 2013
Scentsational Sex: The Secret to Using Aroma for Arousal, by Dr. Alan Hirsch, speaker at ScentWorld 2013
The Buying Brain: Secrets for Selling to the Subconscious Mind, by Dr. A.K. Pradeep. Dr. Pradeep's associate, Dr. Michael Smith, head scientist at Neuro Focus, was a ScentWorld 2013 speaker.
The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York, by Chandler Burr, speaker at ScentWorld 2013