Most brands still concentrate almost exclusively on visual marketing, even though research has shown that marketing that also utilizes the senses of smell, hearing and touch are exponentially more effective. Customers experience your brand through their senses and form lasting emotional associations and attachments based on that sensory input, so strategically using the senses to connect with them makes excellent business sense.
At ScentWorld, we welcome innovative marketers, executives who are not content with a “business as usual” approach, business leaders who are always striving to improve performance for their companies and customers.
A number of leading-edge brands are leveraging the power of the senses in marketing to:
- Increase sales revenue
- Enhance customer perception of the brand
- Encourage repeat purchasing
- Sway customer to recommend the brand to others
- Inspire brand loyalty and advocacy
- Get a better ROI on their marketing spend
Brands that have attended or will be attending ScentWorld include Proctor & Gamble, SC Johnson, Victoria’s Secret, Lord & Taylor, Lincoln-Ford, NBC/Universal, DayNa Decker, Anheuser-Busch, Hilton Worldwide,Pepsico, Givaudan, Yankee Candle, IFF, Symrise, Scent of Departure, Sephora, Sears, KMart, Kraft Foods, Aveda and Green Mountain Coffee.
ScentWorld 2014 – June 12-13 – New York City
You can learn the latest strategies, techniques, applications, research and technology at ScentWorld, the world’s premier scent and sensory marketing event. This two-day international marketing conference features innovative brands that have successfully implemented scent and sensory marketing as well as the top minds in branding, sensory design and scent and sensory marketing solutions.
The Art & Science of Strategic Scent Integration
Dr. Gilbert will be speaking about how brands can strategically use the right scent and fully integrate it into multiple aspects of their product development and marketing to achieve optimal results.
University of Illinois School of Architecture and author of Sensory Design
Professor Malnar will discuss how and why to design buildings and spaces specifically to enhance one or more of the senses.
Mr. Harrop will be giving an interactive sensory branding workshop* where he will walk participants through assessing a brand’s sensory strengths and weaknesses and creating a strategy that will leverage the senses to create a positive and lasting relationship between consumer and brand.
If you are with a brand, are coming to ScentWorld and would like to be the subject for this extremely valuable sensory analysis, let me know. Brands must be present to win.