ScentWorld, LLC, the premier global Scent and Sensory Marketing Conference, is partnering with The DND Group, Inc., a world-class event communication company, to produce ScentWorld·SensesUP!, a one-day professional summit focusing on raising awareness of the power of marketing to the senses and the emerging world of sense intelligence.
SensesUP! will provide a forum to network, share cutting edge information and participate in interactive, experiential sessions that will allow access to the knowledge and experience of thought leaders, marketers and influencers representing various business sectors in this evolving movement.
ScentWorld·SensesUP! is the next BIG thing! It is the first global sensory marketing summit to:
- Educate and create a community for Marketing Executives
- Expand brand awareness and loyalty
- Share cutting edge research in neuro-science
- Integrate technology into the user experience
- Focus on the enormous power of sense marketing in not only scent, but also sight, sound, taste and touch as a communication tool
SensesUP! is a new direction for ScentWorld Expo, the premier global scent and sensory marketing conference after a partnership made with the DND Group, a leading event production company that integrates the impact of the senses through live engagement.
ScentWorld 2014 Was a Huge Success!
Over fifty-two brand executives came to ScentWorld 2014 to learn more about how to use scent and sensory marketing from such brands as Victoria’s Secret, Hilton Worldwide, Sephora, Sears, Starwood Hotels & Resorts, Lilly Pulitzer, Bulgari, Clarins, Fashion Group International, JHouse Hotel, Belk, Samsung, Guthy-Renker, Disney, GlaxoSmithKline and more. We had a terrific event, with plenty of valuable information, networking and business being done! Thank you to our wonderful sponsors, diamond level sponsors ScentAir and Prolitec/AirQ; our silver level sponsors The Mood Factory, and Aromasys; our bronze sponsor Demeter Fragrances and our registration table sponsor, Firmenich!