Look Who's Coming to ScentWorld 2014...

Victoria’s Secret, NBC/Universal,  Hilton Worldwide, Sephora, Sears, KMart, Kraft Foods, Aveda, Starwood Hotels & Resorts, Coty Beauty, Lilly Pulitzer, Bulgari, Clarins, Elizabeth Arden, Estee Lauder, Fashion Group International, Cosmetic World, JHouse Hotel, Laura Mercier, Kenneth Cole, Chanel Fashion, Office Depot, Adagio Teas, Zale Corporation, Belk, Samsung, Trump International Hotel & Tower, ScentAir, Prolitec/AirQ, The Mood Factory, Demeter Fragrances, Air Esscentials, Prodia, Scentevents. Adhespack, Innollogi Ltd, Aromarketing, Bell Flavors & Fragrances, SensoryMax, Madison Avenue Marketing Group, SOH Scent Marketing, Sensia, Aroma Esencia, Kogan Page, Aroma Center, ScenTrade, Intuiscent, Feel MS, Homewood Press, Scenterprises, IFF, Rentokil Initial, Draco Hygienic Products, Sensocode, Equal Strategy, Scentovation and more!
Join them at ScentWorld 2014, the world's premier scent and sensory marketing event!

More Than Meets the Eye

Most brands still concentrate almost exclusively on visual marketing, even though research has shown that marketing that also utilizes the senses of smell, hearing and touch are exponentially more effective. Customers experience your brand through their senses and form lasting emotional associations and attachments based on that sensory input, so strategically using the senses to connect with them makes excellent business sense.

How to Make Them Love Your Brand

                                      Attend ScentWorld 2014

At ScentWorld, we welcome innovative marketers, executives who are not content with a “business as usual” approach, business leaders who are always striving to improve performance for their companies and customers.

Brands that will be attending ScentWorld 2014 include Victoria’s Secret, NBC/Universal,  Hilton Worldwide, Sephora, Sears, KMart, Kraft Foods, Aveda, Starwood Hotels & Resorts, Coty Beauty, Lilly Pulitzer, Bulgari, Clarins, Elizabeth Arden, Estee Lauder, Fashion Group International, Cosmetic World, JHouse Hotel, Laura Mercier, Kenneth Cole, Chanel Fashion, Office Depot, Adagio Teas, Zale Corporation and Belk.

Executives from these and other leading-edge brands are coming to learn about leveraging the power of the senses in marketing to:

  • Increase sales revenue
  • Enhance customer perception of the brand
  • Encourage repeat purchasing
  • Sway customer to recommend the brand to others
  • Inspire brand loyalty and advocacy
  • Get a better ROI on their marketing spend

ScentWorld 2014 – June 12-13 – New York City

You can learn the latest strategies, techniques, applications, research and technology at ScentWorld, the world’s premier scent and sensory marketing event. This two-day international marketing conference features innovative brands that have successfully implemented scent and sensory marketing as well as the top minds in branding, sensory design and scent and sensory marketing solutions.

Avery Gilbert

Avery Gilbert

Scent Researcher

The Art & Science of Strategic Scent Integration



Dr. Gilbert will be speaking about how brands can strategically use the right scent and fully integrate it into multiple aspects of their product development and marketing to achieve optimal results.

 

Joy Malnar

Joy Malnar

Associate Professor

University of Illinois School of Architecture and author of Sensory Design


Professor Malnar will discuss how and why to design buildings and spaces specifically to enhance one or more of the senses.

Simon Harrop

Simon Harrop

CEO
BrandSense Agency




Mr. Harrop will be giving an interactive sensory branding workshop* where he will walk participants through assessing a brand’s sensory strengths and weaknesses and creating a strategy that will leverage the senses to create a positive and lasting relationship between consumer and brand.
*If you are with a brand

If you are with a brand, are coming to ScentWorld and would like to be the subject for this extremely valuable sensory analysis, let me know. Brands must be present to win.